"Gathering Intelligence via the Web" will explore how tech-savvy companies are able to create business (and brand) intelligence by motivating and observing the phenomenon that is Social Media.

Cindy Nelson will be leading a discussion that will cover:

-Brand Management Challenges
-Social Media
-Conversation mining
-Measuring and Monitoring Sentiment
-Case Study
-Conclusions
-Discussion

Please be aware that this event is meant to provide an overview of a growing discipline within Social Media and BI. Discussion will focus on the business value, techniques, and case studies and will not cover technology fundamentals in text-mining nor available tools in deep technical detail.

Food and drinks at the event - as always.