Since the opening of the Apple Application Store last year, Apple has proven that mobile applications can not only be immensely saleable, but that the best can become folk phenomenon. A niche thing until Apple exploded it less than a year ago, the mobile app market will be worth $25 billion in five years, according to Juniper research. “By 2011, the majority of all app-related revenues will come from apps delivered via app stores. Furthermore, not only does the relative importance of offstore channels diminish with regard to app revenues, but that their real value is likely to decline from 2012 onwards,” the report said.

Further, it is predicted that games will remain the most downloaded and best revenue-producing applications, but that Multimedia and Entertainment apps will attract the greatest value-added-service (subscriptions, premium events and additional content) revenue. So, how do we benefit from this explosion in demand in the complex mobile ecosystem. In this event, we are bring together experts who will help you navigate the ecosystem as they focus on the following key questions:

* What are the new shifts happening in the mobile ecosystem?
* How are these generating opportunities that we can leverage?
* How will the shift in power in the industry – among carriers, handset OEMs, app developers etc. – affect your business plans?
* What are the things that we should immediately work into our people, strategy and operation plans?

Who will benefit from this event?

* Entrepreneurs (and those waiting in the wings)
* Enterprises/Product Companies leveraging mobile channel
* Mobile app developers
* Service Providers, Consultants and Analysts
* Consumers and Prosumers

So, join us for the panel discussion on July 9th, 09 at 6 PM at Mariott, Bellevue and learn the tricks of the trade straight from the insiders.

Whether you are a veteran in the industry, an entrepreneur looking to secure your feet in this game or someone who is providing services to the ecosystems, join us for the discussion and be a part of the mobile world!

Watch out for the Who's Who panel!!