Affinity + relevant content = high-level user engagement = efficient marketing + revenue for site destinations. Wellness, sports, cooking, pets, family, professional associations—users are increasingly dedicated to sites that closely reflect their interests, careers and self-identity. These affinities offer sponsors and advertisers the best chance to get in front of the people who care most about their products and services and who are especially eager to share what they think.

For affinity sites, the revenue opportunities abound. When and for what can users be charged? What will it take to get through this tough economic period? What can be learned across various site types? Who are the buyers in major media? What is being done with mobile and video? Which ad platforms are working? With a loyal, focused audience, what are the measures of success and which analytic services are most useful? Does it make sense to expand internationally? How critical is the social aspect of affinity?

Join us as we kick off Internet Week and turn to a mix of spotlight interviews and panel discussion with senior industry experts.