This event showcases some of the web's most exciting new innovations, enabling the entrepreneurial visionaries behind these new products to demo their creations in front of a live audience of industry professionals and technology trend-settters.

For 2009, Microsoft BizSpark Accelerator at SXSW is divided into four categories that approximate the various strengths of SXSWeek -- online video, online audio, social networking and innovative web applications. Finalists in the social networking and web application categories will demonstrate their product or service during the first part of the day, while the video and audio finalists will showcase their works in the afternoon portion of the event. Winners of the various categories will be announced at the end of the day.