The players are all here. It is time to get it on. After three years of chasing YouTube’s online dominance, the major contenders in the fight for video mindshare and ad spend have taken the field. Since our last OMMA video conference, Hulu launched, as has CBS’s Audience Network, MySpaceTV and scores of Webisodics like Quarterlife and The Guild.

Virtually every major content provider now has a video strategy in place. And the market for eager viewers has never been more open after a TV writer’s strike, tepid “up front� spending and an invisible fall program schedule. But is online video and an ad model ready to fill the void? This time at OMMA Video we assemble the contenders to ask how do they all compete? Where should media buyers place their bets? And are we any closer to finding the right ad formats and business models to make online video a sustainable long-term game?

8:00am: Registration Opens Astor Ballroom Foyer, 7th floor

8:15am:
Breakfast Sponsored Workshop Astor Ballroom, 7th floor
Open to All Attendees

9:00am: Opening Remarks Astor Ballroom, 7th floor
Steve Smith, Columnist, MediaPost

9:15am: Keynote: Web Video is Worth the Investment Astor Ballroom, 7th floor
With a checkered history of investment failures, Hollywood and the venture capitalists that rule Silicon Valley, Boston and New York have never been the best of friends. But venture capitalists with long, successful records are pouring money into content, betting that the Web video economy will change the rules that for decades have made show business an effective mechanism for separating outsiders from their money. Venture capitalists poured $461 million into online video services and software companies last year in 68 deals in the United States.
Jonathan Miller, Founding Partner, Velocity Interactive Group, Former Chairman and CEO, AOL

9:45am: Keynote: The Convergence of Social Media and Online Video Astor Ballroom, 7th floor
YouTube's Brian Cusack will focus on the dynamic inflection point when online video is used as a form of social media. Cusack will discuss the voices marketers can adopt to be effective in this new and powerful social media landscape.
Brian Cusack, Sales Manager, YouTube

10:15am: The Media Mash-Up: Can We Plan on Video Yet? Astor Ballroom, 7th floor
A lot has happened in the last six months. Prime time went online at all the major network and cable TV hubs. Hulu and CBS Audience Network started "hyper-distributing" video and their ads far and wide. Web shows like The Guild and Quarterlife gained traction online, if not offline. And the long-promised YouTube AdWord overlays tried mightily to pre-empt the pre-roll. But how have these and other changes affected media planners and their approach to video buying online. Did the major media make the case that “clean well-lit places� are safer for branded spots? Is there enough good inventory out there, or too much? Are the deployment and measurement mechanisms where they should be yet? We pull together some of the most experienced and opinionated digital video buyers to give the industry its gut check.
Moderator: Joe Mandese, Editor-in-Chief, MediaPost
Andy Von Kennel, SVP, Managing Director, Measure2x
Adam Kasper, SVP US, Director of Digital, MediaContacts
Jeff Malmad, Director of Digital Media, Beyond Interaction
Damon Bethel, Digital Director, MediaVest USA

11:00am:
Energy Networking Break Astor Ballroom Foyer, 7th floor
Open to All Attendees

11:15am: David Versus Goliath Astor Ballroom, 7th floor
Do indie Web producers stand a chance against the big guys? Can an Indy Mogul compete against ABC.com? Can DadLabs win ads, or will Hulu get them all?
Moderator: Jamison Tilsner, Founder, Tilzy TV
TS Kelly, SVP, Media Contacts
Randy Kilgore, CRO, Tremor Media
Kevin McGurn, Vice President National Sales, Hulu
Peter Naylor, SVP, Digital Media Sales, NBC Universal
Tim Shey, Co-founder, Head of Network Development, Next New Networks

12:00pm: Branded Entertainment Astor Ballroom, 7th floor
Brands are moving aggressively into producing their own video content for the Web. Who’s doing this and how is it working?
Moderator: Will Richmond, Editor/Publisher, VideoNuze
Rob Barnett, Founder and CEO, My Damn Channel
Peter Hoskins, CEO, ManiaTV
Joe Frydl, Senior Partner, Entertainment North America, Ogilvy
John McCarus, Vice President / Director Brand Content, Digitas
Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A|Razorfish

12:45pm: Luncheon For All Attendees Soho Complex, 7th floor

Sponsored Workshop: Lunch & Learn Duffy/Columbia Room, 7th floor
Open to All Attendees

2:00pm: Is A View a View and a Visitor a Visitor? Astor Ballroom, 7th floor
And then there are the metrics: comScore, Nielsen, Hitwise, Dynamic Logic, Alexa and so on. And very rarely do these metrics jibe with your internal site stats. How do marketers make sense of the morass of ...

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