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 If you are involved in Digital Marketing planning, development, management or evaluation, this summit is for you. Case studies and lessons learned from leading experts, Analytics, metrics & monetization, Latest thinking on: social networking, paid search, consumer generated content, mobile marketing, blogging and more.
AGENDA:
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8:00 – 8:45 AM
Opening Breakfast & Networking
8:50 – 9:00 PM
Opening Remarks From Conference Chairs and PMA President
Kim Lloyd
Bonnie Carlson
Kim Lloyd
Sr. Director Global Marketing, McDonald's
Bonnie J. Carlson
President, PMA - The Association For Integrated Marketing
An introduction and overview of the field of digital marketing from the conference co-chairs.
9:00 – 10:00 AM
Keynote Address
Rob Master
Rob Master
Senior Brand Manager: Dove, Unilever
Keynote Address From AdAge's 2008 Digital Marketers of The Year. Unilever doesn’t do “digital campaigns.� Ad Age’s 2008 Digital Marketer of the Year has had stunning success with what Mr. Master calls “superdistribution,� getting brand web programs picked up by other media and seen by hundreds of millions of people. Learn how Dove, Suave, Degree, Caress and others consistently break new ground in the digital frontier.
10:00 – 10:45 AM
Metrics and Monetization
TBA
Omniture
What are the current trends and best practices for identifying and applying key metrics? Developing monetization models? These and many more ...
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| Promotional Marketing Association (PMA) - Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. |
| http://www.pmalink.org/ |
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| Contact Gary (aka The Guy with the Red Tie) |
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