|
 This seminar is part of a ground-breaking series of email compliance-focused events. This specific seminar will educate participants on the need for a comprehensive compliance process as the foundation of successful email marketing and email reputation protection.
Participants will learn the 10 guidelines of CAN-SPAM compliance with emphasis on unsubscribe compliance and suppression list best practices. The seminar will also review the new FTC unsubscribe rule and compliance's overall impact on reputation and deliverability.
Speakers:
John Engler - VP and General Manager, UnsubCentral
Bennet Kelley, Esq. - Founder, The Internet Law Center
James O'Brien - Director of Marketing, LashBack
|
