Mobile is on track to be the most pervasive media channel in the world. Over one billion mobile devices are sold annually, and ubiquitous consumer usage will soon make mobile the primary screen worldwide. Always on and always connected - even more than the TV and web - the mobile channel provides brands with the unique ability to connect with their consumer like never before, building a meaningful dialogue of engagement between the brand and the consumer.
With such growth come challenges to marketers: What are the best practices for all players? How do brands engage? How are other marketers maximizing the channel, and how are they gauging their success? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix?

This intensive mobile marketing workshop will introduce advanced concepts around mobile marketing, including how mobile can be used to engage consumers and businesses alike, introducing the landscape and ecosystem of players that can help you practice mobile marketing. In addition, mobile advertising and related awareness generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause marketing, mobile giving, and more.