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Web 2.0 Bootcamp
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If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web. Web 2.0 defines a new set of rules for optimizing online businesses by leveraging intrinsic strengths of the World Wide Web that have only recently been fully understood.
Web 2.0 Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online products and services – or transforming existing ones – using a Web 2.0 model.
Throughout the course, we’ll identify step-by-step strategies for using Web 2.0 techniques to identify, capture, and maintain sustainable competitive advantage in specific market sectors and industries.
Topics include the 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and services. Web 2.0 Bootcamp focuses on how the audience and customer bases of Web 2.0 sites grow exponentially when compared to traditional sites by leveraging network effects and the resulting user participation. A careful examination of the successful business models of Web 2.0 is also part of Web 2.0 Bootcamp. Business model coverage includes The Long Tail, crowdsourcing, Data as the Next “Intel Inside�?, community ecosystems, and other proven ways of using strategic Web 2.0 approaches for commercial success, market leadership, and competitive dislocation. Future trends and a careful look at what’s about to happen next on the Web wrap up the course.
The rapid pace and exciting course materials of Web 2.0 Bootcamp combine with the application of Web 2.0 techniques in individual and team settings to make this an experience unlike any business strategy or Web course you’ve ever attended.
Benefits
Alumni Comments
* “This course should be mandatory for every employee in the company.�?
* “Well designed and organized. Good mix of lecture vs lots of hands-on.�?
* “All three of the sections had very practical exercises with instant gratification. Hands-on is best!�?
* Material personally created by Web 2.0 expert Dion Hinchcliffe, president and founder of Hinchcliffe & Company, noted ZDNET and Social Computing Magazine blogger.
* Gain a thorough grounding in the key elements of Web 2.0 and how to apply them to products and services
* Master actionable, specific best practices for making networked software dramatically more effective
* Use a variety of leading Web 2.0 applications and study the features that made them successful
* Understand how to best monetize the powerful audience building capabilities of Web 2.0 applications
* Learn in a state-of-the-art facility on networked laptops
* Complete courseware binder with all documentation
* All meals including light breakfast buffet, gourmet lunch, and choice of beverages at coffee breaks
* Hotel discounts for preferred facilities near training facility
Course Content and Hands-On Exercises
* Peer Production: Blogs, Wikis, and Social Media
* Creating Web 2.0 products and services: Open APIs, Mashups, Widgets, Badgets
* Emergent Product Structure: Tagging to 3rd Party Supply Chains
* Leveraging The Long Tail
* The Perpetual Beta and Continuous Innovation
* Techniques for explicitly triggering viral, fast growth network effects
* Social networking
* Product Development 2.0: User-generated content and Crowdsourcing
* The Leading 21st Century Business Model: Harnessing Collective Intelligence
* Best practices for creating an Architectures of Participation
* Maintaining control of hard-to-recreate data sources
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| Contact Gary (aka The Guy with the Red Tie) |
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