If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web. Web 2.0 defines a new set of rules for optimizing online businesses by leveraging intrinsic strengths of the World Wide Web that have only recently been fully understood.

Web 2.0 Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online products and services – or transforming existing ones – using a Web 2.0 model.

Throughout the course, we’ll identify step-by-step strategies for using Web 2.0 techniques to identify, capture, and maintain sustainable competitive advantage in specific market sectors and industries.

Topics include the 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and services. Web 2.0 Bootcamp focuses on how the audience and customer bases of Web 2.0 sites grow exponentially when compared to traditional sites by leveraging network effects and the resulting user participation. A careful examination of the successful business models of Web 2.0 is also part of Web 2.0 Bootcamp. Business model ...

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